How to Appropriately Sign-Off Your New Store’s Advertising
Properly signing-off your advertising deserves more attention than the after-thought it appears to be given by most new stores. Signing-off your new store’s advertising with a phone number, web...
View ArticleHow to Define the Target Audience For Your New Store’s Media Campaign
Determining your target audience is an important first step in developing a media campaign to launch your new store. Defining your target audience allows you to segment the general population into the...
View ArticleDigital Advertising or Print Advertising – Which is Better for Your New Store?
What’s the better way to reach your specific target audience and drive them to your grand opening? You’re a few months out from opening your new store. You know you need to advertise your grand...
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How to Find the Right Trade Publication for Your Local Media Campaign
Trade publications can be an important component of a local media B2B campaign and evaluating a few key pieces of information can help you select the most appropriate vehicles for your message....
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Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults
According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week. Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get...
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Top Free Online Resources for Local Media Buying
Free tools to help find traditional media vendors and place your local media schedules. Once you have completed the media planning process and have identified which mediums will achieve your goals and...
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